Market your mobile app in the US — without being there

A guide to being ‘US-based’ without the jet lag.

25 min read - Nov 21, 2025

Most European mobile app founders never seriously consider the US market. They focus on their home country, assuming expansion comes later. That assumption is expensive. The US market is deeper, faster, and far more forgiving in terms of monetization and iteration speed.


Many of the strongest European apps scaled by going international early. Spotify, Sorare, BeReal did not wait. They distributed globally from the start and let the largest market shape their growth.


This article explains how to market a mobile app in the US without being physically there. How to appear local on social platforms, adapt content to American norms, work with native creators, and adjust your product and funnel to convert in the US market.

1. Setting up your socials in the US

TikTok, Instagram, and YouTube are top acquisition channels for consumer apps. You can reach massive audiences with little capital. The constraint is algorithmic locality. Platforms push content locally. If your account is European, your reach will mostly be European.


To reach Americans, your account must look American.


You have two paths:

  • Reset a phone, connect it to a US 5G mobile proxy, and create accounts yourself.

  • Buy or rent a phone already set up in the US and delegate execution locally.


The best setup is a dedicated US-based device that you control remotely via a 5G proxy.

Tutorial: setting up US social accounts

1. Choose the device

Use a new or factory-reset phone. iPhone preferred (8+ works in 2025). Do not insert a SIM unless it is US-based.

2. Configure the phone as US-based

Best case: initial setup inside the US. If not possible: use Wi-Fi from a US VPN router. Worst case: use local Wi-Fi, then immediately connect to a US mobile proxy after setup.

-> Create a US Apple iCloud.

If you are on local Wi-Fi, create it from a computer using a US proxy. Use the iCloud website through a browser like Dolphin Anty.

-> Phone number options:

  • Persistent US number via TextPlus.

  • Temporary US number via SMS Activate.

If you use a temporary number, add a secondary 2FA method immediately. Otherwise you risk losing access.

-> Email requirements:

Your Apple ID must use a US email. Create a Gmail account using a US proxy. To bypass phone verification, create the account through YouTube by attempting to like a video and selecting account creation.

-> Billing:

Add a US billing address using a generator like Fake XY. Best option: US bank card. Alternative: US PayPal created with the same US number. Fastest option: skip billing and redeem a prepaid Apple gift card. A $3 card works.

3. Use a real US mobile proxy

Use a unique 4G or 5G mobile proxy located in the US. Avoid cheap VPNs or shared proxies. Install via a rule-based client like ShadowRocket. Enable global routing so all traffic goes through the proxy. If the proxy drops, internet access should stop. Verify location using Whoer.net.

4. Create and warm up accounts

Create accounts using US numbers or US Gmail accounts. Leave profiles empty initially. No bio. No polished profile picture. Use the app normally for 2 to 3 days. Scroll. Like. Comment. Try to get initial US followers through sharing.

The multiple-account strategy

One account is weak. Multiple accounts win. Use both affiliated and non-affiliated accounts.

  • Affiliated accounts promote the app directly.

  • Non-affiliated accounts build reach without obvious promotion. Faceless pages, UGC, niche content, lifestyle formats.

BeReal did this aggressively. Dozens of accounts. Different formats. Same objective.

This is exactly what was done with CrayCray. A distributed TikTok and Instagram engine across countries generated over 500 million organic views and took revenue from zero to $25K MRR in months.

CoupleJoy applied the same system.

  • 6 creator-led accounts posting daily.

  • 3 faceless accounts posting daily.


Results:

  • 7.3M views

  • 60K bookmarks

  • Over 10 percent action rate

2. Adapt your content to the US market

Content does not transfer cleanly across borders. What works in Europe usually fails in the US. American platforms reward resonance. Not translation.


Three elements matter most:

  • Trending US sounds

  • Immediate hooks within the first second

  • Extremely fast editing


Compare a typical European YouTuber to MrBeast. The difference is brutal. US content is overstimulating by design. Fast cuts. No silence. Constant motion. Direct language. High energy.


To track trends:

  • Use TikTok Creative Center for US-specific sounds, hashtags, and formats.

  • Study top US ads.

  • Use Facebook Ads Library or tools like Foreplay.

Hiring US reposters


Reposters amplify reach without increasing production. They repost your videos on their own accounts. TikTok does not penalize this. A single video can go viral multiple times across accounts.


Where to find them:

  • American students work best.

  • Platforms like Home From College are effective.

Update: you can also build your own US-based content farm and distribute at scale semi-automatically.

3. Working with US influencers

US influencers accelerate adoption fast.


Discovery:

  • Use a US-based account and let the algorithm surface creators.

  • Use databases like Favikon and filter by niche, engagement, and US audience.


Execution:

  • DM around 60 micro-influencers.

  • Offer immediate payment. $50 to $100.

  • Provide loose guidelines. Let them adapt.


Micro and nano creators outperform big names early. They understand local nuance. Optimize with them first. Once validated, automate outreach using AI agents. Scale to 50 contacts per hour.


BeReal’s creator house

BeReal flew creators into a US house and produced content nonstop. Mostly American creators. A few international ones for spillover. David Aliagas later reused the same playbook for his new app Hoppy.

4. Adapt your product and funnel to the US

Optimize your store page

  • Redesign visuals using US App Store codes.

  • Highlight features Americans care about.

  • Icons matter. Styles differ by market.

  • ASO is not translation. Use US-specific keywords and phrasing.

  • Get reviews from US accounts to build trust.

Adapt pricing

Americans pay more. More often. Especially for subscriptions.


Actions:

  • Analyze US competitors. Business model. Pricing. Trials.

  • Use tools like Sensor Tower.

  • Test aggressive paywalls.

  • Show premium earlier.

  • Hard onboarding can work in the US. It fails in France.


🖖 You made it to the end. Good. This strategy works if executed precisely.

Have Fun,

Cut the BS

Have Fun,

Cut the BS

Have Fun,

Cut the BS